John Gruber, DF:
The business press is playing Apple’s record opening weekend iPhone sales as “a miss”. Bloomberg’s headline: “Apple iPhone 5 Misses Estimates as 5 Million Units Sold”. Business Insider (they even put theirs in all-caps): “iPhone 5 Opening Weekend Sales Come in Worse Than Expected”. But whose estimates? Whose expectations? Apple’s own? Nope, they didn’t release any public predictions. The estimates were from Wall Street analysts — guys who have a history of getting things wrong. And they didn’t even know how to account for iPhone 5’s (see that?) that have already been pre-ordered but have not yet been shipped or delivered. Apple’s 5 million number is for iPhones that are in customers’ hands.
